Is the product reaching the right market segment? How are different target audiences consuming it? Demographic analysis using facial recognition makes it easy to obtain the data you need to answer these kinds of key questions, especially in the Retail sector.
The identification of demographic profiles through facial recognition provides information on purchasing behaviors and allows us to analyze the incidence of our product
The identification of demographic profiles through facial recognition has an application of special interest in the Retail sector to detect consumer patterns and analyze the incidence of our product or marketing actions in the target market.
Facial Recognition technology applied to video analysis in real time offers very valuable information from the point of view of demographic analysis in the Retail sector: those responsible for planning and management can know first-hand and in real time the consumer profile of their products or services (gender, age, etc.), which facilitates the validation of previous hypotheses, the correction of promotion or distribution channels or the adaptation of the same products and services if necessary.
On the other hand, the real-time identification of demographic profiles not only has applications of an analytical nature, since it allows the personalization of the user experience (for example, facilitating accessibility or defining different levels of security).
If you are interested in learning how facial recognition can help you develop better analyzes of consumer behavior patterns in your industry, request a demo: https://grekkom.com/en/demos/facial-recognition-demographic-analysis/