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Demographic Analysis through Facial Recognition

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Demographic analysis through facial recognition

Is the product reaching the right market segment? How are different target audiences consuming it? Demographic analysis using facial recognition makes it easy to obtain the data you need to answer these kinds of key questions.

Characteristics

  • Identification of demographic profiles.

Application Environments

  • Buildings.
  • Shops.
  • Schools.
  • Hotels.
  • Airlines.
  • Transport companies.
  • Hospitals.
  • Banks.
  • Supermarkets
  • Stadiums.
  • Casinos
  • Etc.

Demographic Analysis - Facial Recognition

What advantages does facial recognition bring to demographic analysis?

Facial Recognition technology – SAFR applied to video analysis in real time offers very valuable information from the point of view of demographic analysis: those responsible for planning and management can know first-hand and in real time the consumer profile of their products or services (gender, age, etc.), which facilitates the validation of previous hypotheses, the correction of promotion or distribution channels or the adaptation of the same products and services if necessary.

On the other hand, the real-time identification of demographic profiles not only has applications of an analytical nature, since it allows the personalization of the user experience (for example, facilitating accessibility or defining different levels of security).

Automate Recognition of Known Persons

Automate Recognition of Known Persons

Matches faces appearing on live video feeds in real-time with 98.87% accuracy so registered individuals are always spotted despite challenging real-world conditions. More accurate and faster than manual monitoring.

24/7 Monitoring, Centralized Knowledge Bank

24/7 Monitoring, Centralized Knowledge Bank

Provides a central knowledge bank of known faces and monitoring activity that’s always up to date. Consistent across distributed locations, simple to update to ensure records are correct, and easy to search to perform post-event analysis.

Custom Real-Time Alerts & Notifications

Custom Real-Time Alerts & Notifications

Get instant notifications when persons of interest are spotted. Customize notifications and alarms based on a variety of detection or recognition events and program automated security response workflows and SMS and email notifications.

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Why choose Facial Recognition - SAFR?

  • Not all facial recognition systems are created equal: Facial Recognition – SAFR can instantly detect and accurately match millions of faces in real time — even in challenging real-world conditions where faces are in motion, at difficult angles, under poor lighting conditions or partially obscured.
  • Fast & Accurate: Facial Recognition – SAFR is 99.87% accurate and can detect and match a face in a live video feed in under 100 milliseconds — 3-5 times faster than competing facial recognition algorithms.
  • Actionable: Facial Recognition – SAFR provides live security analytics with rich metadata. View traffic volumes, demographic composition, dwell times and more. Configure custom reports, alerts and auto-actions based on detection and recognition events — from sending a message to security guards to initiating a building lockdown.

  • Secure & Private: Facial Recognition – SAFR uses bank-level encryption on all face signatures and images in transit or at rest. If run on premises or embedded on device, Facial Recognition – SAFR passes no data over the internet. Built with privacy by design principles, Facial Recognition – SAFR makes it easy to configure data retention settings and manage opt-in/opt-out lists.
  • Deployment Neutral: Facial Recognition – SAFR can be deployed on a single computer to monitor a handful of video feeds, or scaled to thousands of cameras. The software can be hosted on premises or in the cloud, or deployed on even the most constrained camera-equipped devices with Facial Recognition – SAFR SDKs.
  • Distributed & Flexible: Facial Recognition – SAFR uses a distributed architecture to consume bandwidth more efficiently than many facial recognition providers. With the Facial Recognition – SAFR system’s edge intelligence for detection, recognition on the server, compatibility with off-the-shelf hardware and ability to leverage inexpensive GPUs, adding face recognition to your security tools is easier and more cost effective than you might think.

VMS / Integrated platforms

Demographic Analysis through Facial Recognition - Grekkom
Download the spec sheet

Download the spec sheet for our Facial Recognition - SAFR analytics.

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