Is the product reaching the right market segment? How are different target audiences consuming it? Demographic analysis using facial recognition makes it easy to obtain the data you need to answer these kinds of key questions.
Facial Recognition technology – SAFR applied to video analysis in real time offers very valuable information from the point of view of demographic analysis: those responsible for planning and management can know first-hand and in real time the consumer profile of their products or services (gender, age, etc.), which facilitates the validation of previous hypotheses, the correction of promotion or distribution channels or the adaptation of the same products and services if necessary.
On the other hand, the real-time identification of demographic profiles not only has applications of an analytical nature, since it allows the personalization of the user experience (for example, facilitating accessibility or defining different levels of security).
Matches faces appearing on live video feeds in real-time with 98.87% accuracy so registered individuals are always spotted despite challenging real-world conditions. More accurate and faster than manual monitoring.
Provides a central knowledge bank of known faces and monitoring activity that’s always up to date. Consistent across distributed locations, simple to update to ensure records are correct, and easy to search to perform post-event analysis.
Get instant notifications when persons of interest are spotted. Customize notifications and alarms based on a variety of detection or recognition events and program automated security response workflows and SMS and email notifications.
Shoplifting detection is a constant challenge for the retail sector, where loss of merchandise not only affects profits, but also security and customer experience. Implementing an effective solution is essential to protect both the products and the integrity of the business. Grekkom Thief Detector is presented as an advanced and efficient solution to address this […]
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We have video analytics and Artificial Intelligence solutions with applications in sectors such as: Administration and Government, Banks, Casinos, Vehicle Dealers, Stadiums and Events, Hospitals, Retail, Industry and Security Forces.
