Is the product reaching the right market segment? How are different target audiences consuming it? Demographic analysis using facial recognition makes it easy to obtain the data you need to answer these kinds of key questions.
Facial Recognition technology – SAFR applied to video analysis in real time offers very valuable information from the point of view of demographic analysis: those responsible for planning and management can know first-hand and in real time the consumer profile of their products or services (gender, age, etc.), which facilitates the validation of previous hypotheses, the correction of promotion or distribution channels or the adaptation of the same products and services if necessary.
On the other hand, the real-time identification of demographic profiles not only has applications of an analytical nature, since it allows the personalization of the user experience (for example, facilitating accessibility or defining different levels of security).
Matches faces appearing on live video feeds in real-time with 98.87% accuracy so registered individuals are always spotted despite challenging real-world conditions. More accurate and faster than manual monitoring.
Provides a central knowledge bank of known faces and monitoring activity that’s always up to date. Consistent across distributed locations, simple to update to ensure records are correct, and easy to search to perform post-event analysis.
Get instant notifications when persons of interest are spotted. Customize notifications and alarms based on a variety of detection or recognition events and program automated security response workflows and SMS and email notifications.
At Grekkom, we are committed to protecting the environment and preventing forest fires. That is why we have developed a video-analytics solution called Watchman, which uses cutting-edge technology to detect and prevent fires in real time.
Read more »
We have video analytics and Artificial Intelligence solutions with applications in sectors such as: Administration and Government, Banks, Casinos, Vehicle Dealers, Stadiums and Events, Hospitals, Retail, Industry and Security Forces.
