Facial recognition systems can be used to automate certain verification or authorization processes along the customer’s journey, as well as to enhance their own experience. Additionally, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
A customer database within the hospitality industry makes it possible to provide a higher level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps even before they check in, and deliver a more personalized welcome and service.
In addition, Facial Recognition technology – SAFR has multiple other applications in the hotel and accommodation industry: from access control or capacity control, the identification of VIP and the application of loyalty programs to, even, in collaboration with law enforcement, the identification of criminals.