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ONTRACE

ONTRACE is a video analytics for the analysis of physical spaces: visitor engagement, business efficiency, access control, etc.

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Analytics for Retail

ONTRACE

 

ONTRACE analyzes the behavior of visitors in the commercial space through the generation of key metrics and KPIs for each vertical, allowing the efficiency of the business, the use of resources and the profile of visitors to be measured.

Get all the data generated in each of your spaces. The dashboard is accessible online from any browser. In addition, it has tools to be able to work with rankings, export data and receive alarms and reports by mail.

Banca

Bank

Optimize the resources of the bank branch and manage its potential

Mall

Mall

Revalue the mall and measure the flows of people who access it

Retail

Retail

Increase the profitability of your point of sale and turn it into a 24/7 market study

Supermarkets

Supermarkets

Efficiently manage the flow of visits from your clients and queues

Fast food

Fast food

Avoid crowds and guarantee a fast and efficient service

Parks

Parks

Take control of the visitor experience and boost business in the park

Large spaces

Large spaces

Provide a safe environment by providing intelligence to your venue

Transports

Transports

More friendly and sustainable transport stations and infrastructures

Why choose ONTRACE?

  • Visitor engagement: know the profile of your visitors, their behaviors and their preferences.
  • Business efficiency: improve the efficiency of your business with the key ratios offered by the platform.
  • Access control: manage visitor access to your space based on capacity.
  • Visitor experience: ireal-time information to be able to take care of the visitor experience.
  • Safe space: transmit to your visitors the security of being in a healthy space.
  • Resource management: dimension your staff more effectively.

  • Proprietary technology; hardware, software and platform.
  • Customizable solution.
  • Robust, intuitive, secure and easily integrated platform with third parties.
  • Flexible company with a vocation for service.
  • Compliance with the LOPD.

Visit analytics

Afluencia de clientes

Influx of customers

  • Pedestrians: measure of the traffic of people in front of the store.
  • Visits: number of people who have accessed the store.
  • Children/adults: Discrimination of visitors based on their height.
  • Purchase units: number and size of visitor groups.
  • Capture ratio: percentage of visits compared to passerby traffic.
  • Capacity control: number of people present in the store in real time and warning system to avoid overcrowding.

Engagement

Engagement

  • Duration of visits: time that visitors spend in the store.
  • Visit time engagement: segmentation of visits by duration of the visit.
  • Attraction of points of interest: number of people who have approached points of interest.
  • Stay in points of interest: time of stay of the visitors in the points of interest.

Fidelidad

Fidelity

  • New visitors: percentage of new visitors.
  • Repeated visits: percentages of visitors who have repeated visits.
  • Repetition degree: levels of repetition of visits.
  • Chain recurrence: levels of repetition of visits between venues of the same chain.

Queue management

Métricas del módulo gestión de colas

Queue management module metrics

  • Steps per queue: number of people who have queued.
  • Queue size: number of people present in the queue simultaneously. Historical and real time.
  • Waiting time: time that visitors spend in the queue. Historical and real time.
  • Configurable alarms: before long queues and excessive waiting times.

Dashboard

Métricas del cuadro de mando

Dashboard metrics

  • Sales funnel: model from passerby traffic to generated tickets.
  • Variation duration of visits: variation of the time of visit with respect to the average time of visit of the store.
  • Variation of the increase in visits: variation of the number of visits with respect to the average number of visits to the store.
  • Conversion ratio: relationship between the number of tickets generated and the number of visitors.
  • Capture ratio: ratio between the number of visitors and the number of passers-by who walked past the store.
  • Generation of reports: periodic automatic sending of reports with the most relevant metrics.

Complete and intuitive dashboard

ONTRACE acquires the data through 3D sensors and displays different metrics in an intuitive and friendly way, on a dashboard in numerical and graph formats. The data is available in real time and historical records can be consulted without limitation.

ONTRACE - Dashboard

The traditional black point of the visitor experience, queues, is much easier to control with the ONTRACE management system. Find out in real time the length of the queues and the waiting time in them, and with its alarm system you will know when to act. Thanks to the historical archive and AI techniques, you will be able to make the right decisions to guarantee a good experience, always using the minimum resources.

ONTRACE - Dashboard

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Grekkom News

Improve your business with the analysis of physical spaces from ONTRACE

Improve your business with the analysis of physical spaces from ONTRACE

October 06, 2022

ONTRACE is a video analytics for the analysis of physical spaces that offers different metrics of great value for business optimization, such as: visitor engagement, sales efficiency, access control, waiting time in queue, etc. ONTRACE has applications in very diverse sectors, from retail to transport. ONTRACE analyzes the behavior of visitors in the commercial space […]

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