OnTrace offers a complete solution for the retail industry. With OnTrace, retailers can obtain accurate, real-time information about their customers’ in-store behavior, enabling them to optimize the customer experience, improve operational efficiency and increase sales.
Video analytics is a tool that uses algorithms and artificial intelligence techniques to analyze images captured by security cameras. This technology enables the collection of valuable information about customer behavior in stores, such as traffic flow, dwell time and the most heavily trafficked areas.
Grekkom‘s video analytics system is especially useful in the retail sector, where every sale is important. With OnTrace, retailers can better understand their customers’ behavior, allowing them to personalize the shopping experience and offer products and services that match consumers’ needs and preferences.
“At Grekkom, we are committed to providing innovative technology solutions for the retail sector”, said Grekkom CEO Álvaro Mocholí. “With OnTrace, we are offering retailers a powerful tool to understand in-store customer behavior and improve their shopping experience”.
OnTrace is easy to install and use, and can be customized to suit each retailer’s specific needs. With OnTrace, retailers can make data-driven decisions and improve their profitability and operational efficiency.
For more information about OnTrace and Grekkom’s retail technology solutions, please visit: https://grekkom.com/en/products/our-analytics/retail/ontrace/
We have video analytics and Artificial Intelligence solutions with applications in sectors such as: Administration and Government, Banks, Casinos, Vehicle Dealers, Stadiums and Events, Hospitals, Retail, Industry and Security Forces.
