Analyze your visitors’ behavior with ONTRACE

In the competitive world of retail, understanding visitor behavior and having accurate information about their preferences and habits has become critical to the success of any business. In this context, the video-analytics and smart-data solution ONTRACE emerges as a revolutionary tool that allows companies to obtain valuable data to optimize their operations and improve customer experience.

What is ONTRACE?

Simply put, ONTRACE is a behavioral analytics solution based on video analytics and smart-data designed specifically for the retail sector. This platform uses advanced artificial intelligence and machine learning technologies to collect, analyze and visualize real-time data on visitor behavior in physical stores.

One of the highlights of ONTRACE is its ability to capture and analyze data from multiple sources, such as security cameras and motion sensors. This integration of different data sources provides a complete and accurate view of how visitors interact with the store environment, allowing retailers to better understand which areas are most engaging and which may need improvement.

Video analytics is one of ONTRACE’s strengths. This technology enables accurate tracking of people and objects in real time, providing valuable information about customers’ path to purchase, time spent in each area of the store, and interaction with products and displays. This data is presented in detailed, easy-to-understand reports, facilitating evidence-based decision making.

• ONTRACE also uses smart-data techniques to gather information about visitor behavior. Through pattern analysis, the platform can determine traffic patterns, identify spikes in activity, and analyze the effectiveness of marketing strategies and promotions. This data helps retailers understand which approaches work best and adjust their strategies to increase sales and improve the customer experience.
• The ONTRACE platform offers real-time analytics, allowing retailers to access up-to-date data instantly through an intuitive dashboard. This allows them to make quick and agile decisions to optimize the customer experience. For example, if the platform detects that a certain area of the store is congested, the retailer can redirect staff to improve traffic flow and avoid uncomfortable situations.
• Security is a fundamental concern in any video analytics solution, and ONTRACE takes this aspect very seriously. The platform complies with the highest data protection and privacy standards, ensuring that the information collected is used securely and ethically. In addition, retailers can configure ONTRACE to comply with local regulations and set customized access levels to ensure data confidentiality.

In short, ONTRACE is a video analytics and smart-data solution designed for the retail sector. With its ability to capture and analyze data from multiple sources, provide real-time analytics and ensure data security, ONTRACE enables retailers to better understand visitor behavior and make informed decisions to improve the customer experience and increase sales. It is a powerful tool that can make a difference in an increasingly competitive marketplace.